QFD provides the essential link between customer requirements and the available technology required for developing optimized products and services that best suit customer needs and expectations. By using this, businesses can now easily make use of existing technology - or even use a completely new technology - for designing and developing products or services without […]
In the first scenario, the Kano model implies that the customer will adopt a neutral attitude towards the product or service. This means that customers are unlikely to become regular customers and can easily switch to any other brand that satisfies the same needs. In the second scenario, it implies that customers may become […]
“Not now.” “I’m not there yet.” “I can’t think about that right now.”
These are some of the most popular phrases that come out of my mouth during the business day. Like most adults with Attention Deficit Disorder (ADD), I measure time in one of two ways: Now, and Not Now.
This can be an effective strategy […]
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