How to Deal With Media Onslaught When Something Goes Wrong

If you’re responsible for a high profile business, then it can be a scary time when something goes wrong. Attracting a lot of media attention can be hellish if you don’t know how to manage it, and it can have a serious negative impact on you and your family. Think back to the News of the World phone-hacking scandal; Rupert Murdoch was hounded by the press for months and was even attacked at his select committee hearing. Whilst the repercussions might not be so serious for you, it might be the case that your business’ downfall attracts some media attention, whether that’s on a local or national scale. It’s important for anyone with a high level of responsibility within a company to have a basic idea of how to handle the situation on behalf of the business should negative media attention come your way. If you’ve found yourself in this situation, here are some tips. Offer Incentives (i.e. Coupons) For New and Existing Customers The first 48 hours are a critical time for a business, where prospective customers and even existing customers may make an emotional decision to walk away. Calming them and giving them discounts is a great way to show that you’re also concerned about the situation, and a discount offering shows that you are sincere. At the very least it will…

Why sales coaching helps build essential sales abilities

Sales coaching offers salesmen the important abilities they need to increase their sales skills. If you are an ambitious salesman, you will develop these abilities further through practice, which improves your level of confidence. Let’s say for example that you sell wireless headphones, but you’ve been having trouble getting people to buy. What are you missing? Do you know how to accurately assess a customers issues, find the pain points, and articulate how your product can solve them? Sales coaching is crucial in the sales profession for several reasons. We take a look at the reasons why: Communication skills The character attributes of most salesmen means they naturally enjoy speaking with individuals. However, this does not mean that their interaction abilities are well formed. Attending sales coaching allows you to acquire abilities such as hearing acutely to gain an understanding of what your buyer needs and asking the right questions during a demonstration. Such coaching should also help you to promote efficient interaction with different buyers from various businesses. Effective sales methodology Sales coaching will also reveal you to some great sales techniques that have been proven to work in the past. For example, individuals may be trained to use a road map to keep track of their demonstration rather then using their own natural abilities or hoping to get fortunate. Another essential technique you…