How to Deal With Media Onslaught When Something Goes Wrong

If you’re responsible for a high profile business, then it can be a scary time when something goes wrong. Attracting a lot of media attention can be hellish if you don’t know how to manage it, and it can have a serious negative impact on you and your family. Think back to the News of the World phone-hacking scandal; Rupert Murdoch was hounded by the press for months and was even attacked at his select committee hearing. Whilst the repercussions might not be so serious for you, it might be the case that your business’ downfall attracts some media attention, whether that’s on a local or national scale. It’s important for anyone with a high level of responsibility within a company to have a basic idea of how to handle the situation on behalf of the business should negative media attention come your way. If you’ve found yourself in this situation, here are some tips. Offer Incentives (i.e. Coupons) For New and Existing Customers The first 48 hours are a critical time for a business, where prospective customers and even existing customers may make an emotional decision to walk away. Calming them and giving them discounts is a great way to show that you’re also concerned about the situation, and a discount offering shows that you are sincere. At the very least it will…